![]() This is where SHIFT72’s video media platform becomes a valuable part of any business’s content marketing ecosystem. What is missing however, is a way of capturing each leads information and running data driven marketing campaigns that drive leads towards a purchase. Because of this it can be used as an effective entry point to a businesses content marketing ecosystem. There is no denying that YouTube’s recommendation engine is a powerful tool for brand discovery and SEO. Marketing platform integrations (with the likes of MailChimp and Google Analytics).Embeddable player tools for website use.A custom video channel and apps for your brand (as mentioned).We help businesses create more sales ready opportunities with their own feature rich video media platform - one that comes with their own ‘Netflix style’ branded channel! We go above and beyond what YouTube and Vimeo provide by also offering: This is where vendors like SHIFT72 come into the picture. ![]() Limited viewing data and engagement metricsĪn alternative video media platform for businessĪs online video software has advanced over the years new video media platform vendors have appeared on the market that provide more tailored solutions for business.Embeddable player allows for friendly use on your website.No ads interrupting the viewing experience.Scalable pricing tiers starting with an entry level option.Liabilities of using a third party video platform.YouTube inserts ads with limited censorship.Embeddable player allows for use on your website.This article will examine the advantages and disadvantages of YouTube and Vimeo for business and discuss why a third alternative may be more suitable for businesses looking to lead with video. Currently YouTube and Vimeo are the two most widely used video media platforms for hosting and delivering video, but as we enter the next frontier of content marketing change seems to be on the horizon. The video marketing landscape is heating up as businesses start to realize just how powerful video can be for engaging and converting customers online.
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